New appointment

Our distributors are a very important route to market for our product. They augment our direct sales team and sell our product into places we never would. They also offer our customers a local source of parts, spares and expertise. We want to support them better and appointed a new person to do just that: Emma Brace joined to take-up the challenge.

Responsible for helping the distributors with marketing support, pricing, costings, design and technical issues, Emma has been in the "industry" since 1995. She worked for Dexion in both the UK and South Africa and has the distinction of having obtained the order for the largest ever Dexion installation in South Africa!

She has started quickly and our first distributor conference has already been and gone! It was a great success, and our distributors gave us some very positive feedback and items to work on for them.

Emma looks after the network of twenty five independent companies that cover the UK and Ireland selling our racking and mezzanine floor products. She has been surprised at what she has found since joining us: "Redirack have an incredible loyalty." She explains. "Both the company's distributors and customers seem to recognise that Redirack has a different attitude to business than their competitors. Redirack asks what it can do for its customers and distributors rather than telling them what they are going to get."

Emma has already done the tour and seen all our distributors. First impressions are good. "I've not heard a bad word about them (Redirack)." She is delighted to report. "People who have bought from Redirack seem very positive about the product and the service. Its something very strong to build on."

Emma's appointment is another indication of the confidence the management team has in Redirack's future.